Enterprise culture
Corporate Vision
Inheriting the millennium wine culture, casting the century-old Qin Huang brand, and becoming a well-known liquor company at home and abroad.
Enterprise Mission
1. Carry forward the excellent traditional culture of the Chinese nation, excavate the historical and cultural heritage, and provide consumers with high quality series of spirits
2. Constantly innovate, pursue excellence, enhance the core competitiveness of enterprises, and create a good development platform for employees.
3. Actively fulfill social responsibilities, help local economic development, and give back to the society.
Core Values
Honesty is the foundation of the enterprise. We always adhere to the integrity management and win the trust of customers, employees and society with integrity.
Innovation is the soul: innovation is the driving force of enterprise development, we have the courage to break through, dare to innovate, and continue to improve product quality and service level.
Excellence: We pursue excellence, pay attention to details, and constantly improve product quality, and strive to provide customers with the best quality products and services.
Win-win development: We uphold the concept of win-win, common development with partners, sharing results, to achieve a win-win situation for enterprises, employees, customers and society.
spirit of enterprise
Unity and cooperation: we advocate team spirit, encourage employees to support each other, win-win cooperation, and jointly contribute to the development of enterprises.
Striving and enterprising: We firmly believe, bravely climb the peak, always maintain the spirit of hard work and enterprising, and make unremitting efforts for the development of the enterprise.
Dedication: We love the cause, loyal to the enterprise, devote ourselves to the work with the spirit of dedication and dedication, and contribute our own strength to the development of the enterprise.
Business philosophy
Market-oriented, customer-centered, continuously optimize product structure to meet consumer needs.
Strict quality management, improve product quality, create a fairy brand image.
Expand sales channels, innovative marketing model, improve market share.
Strengthen the internal management of enterprises, improve operational efficiency, reduce costs and enhance the profitability of enterprises.
talent concept
People-oriented, respect for talent, to provide employees with fair and equitable development opportunities.
Cultivate the comprehensive quality of employees and enhance the overall competitiveness of enterprises.
Establish an incentive mechanism to stimulate the potential of employees and realize the common growth of individuals and enterprises.
Social responsibility
Strictly abide by national laws and regulations, operate in good faith, and provide high-quality products and services for the society.
Pay attention to environmental protection, actively participate in public welfare activities, and help local economic development.
Care for employees, protect their rights and interests, and create a good working environment and development platform for employees.